Coogi Creative Director Willie Esco Talks the Brand’s Resurgence

In case you’ve been living under a rock, you’ve undoubtedly noticed that Coogi is back. The once prestigious brand boasts an extensive history that played a large part in shaping the culture of streetwear that the fashion community is currently infatuated with. Its iconic knitwear and luxurious “ugly sweater” is synonymous with names like the Notorious B.I.G. (However living better now, Coogi sweater now”) and others for its symbolic representation of wealth.

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