Dover Street Market New York x Stussy – Summer 2015 Collection

Stussy-x-DSM-4-377x372-300x296

Dover Street Market New York and Stussy have revealed their first collaboration featuring T-shirts, a bucket hat, shirt and short-sleeved coach jacket .Perhaps to celebrate Stussy’s 35th anniversary? This year alone Stussy has collaborated with Union Los Angeles, Mastermind, Sophnet, design studio La Boca and Rip City Skates in Santa Monica.

Stussy-x-DSM-2-565x247

Stussy’s global Brand Director Sinatra told  Business of Fashion these collaborations and projects are a branding play. “There’s no real economic motivation in working with Union [Los Angeles] or DSM [Dover Street Market]. We probably lose money on those projects, but those are the projects we get excited about, and those are the projects our friends get excited about.” said Sinatra

Stussy-x-DSM-1-565x267Stussy-x-DSM-565x248

What Stüssy is making money on, however, are a slew of wholesale accounts that vary from boutiques with fashion cred like Trés Bien and Colette to larger chains like ASOS and Urban Outfitters – one of its biggest accounts in the US.
Stussy-x-DSM-3-565x372

 

dover-street-market-new-york-stussy-capsule-collection-00 Stussy-x-DSM-4-377x372 dover-street-market-new-york-stussy-capsule-collection-02-570x285

Stay tuned to Snkrbst.com for more information as it arrives. The limited capsule is now available for purchase at DSMNY.

By Troy Barocas

IG-@Trxybarxcas

Email this to someoneTweet about this on TwitterShare on FacebookShare on TumblrShare on Google+Pin on Pinterest

Kix Staff

Leave a Comment