The hype behind a re-launch can be somewhat tricky if you are defined as a “hype-beast”. In today’s world who wouldn’t fall under a 44, ooo employed 28 billion dollar company like Nike. Respectably not rolling with the high trafficking trends was Etonic’s Hakeem Olajuwon. The 1984 1st round draft pick led a term with the Houston Rockets to 2 NBA Championships, an MVP award, 12 All-Star game appearances, and 2 Defensive Player of the Year Awards. To put it into perspective, this would be similar to Dwight Howard wearing Sketchers today. Why? Ask yourself, “how can a poor working mother with three boys buy Nikes or Reeboks that cost $120?” Olajuwon answered, “She can’t. So kids steal these shoes from stores and from other kids. Sometimes they kill for them…” Similar to the notorious question of 2013 “why doesn’t Jordan make enough shoes for everyone?” For Hakeem the smaller company was the right choice to produce his first signature shoe. Now fast forward to 2014. With a 150 year heritage of innovation in golf, running, basketball, tennis and performance walking footwear, Etonic is deep in the development of its next generation of products with a commitment to the highest standards of performance and style. Now based in New York City, are product teams – product managers, design engineers, bio-mechanics experts, material designers, athletes, and medical professionals – work in collaboration to produce the next generation of Etonic. Etonic will continue to evolve as an authentic American brand. The next generation of Etonic running is just around the corner. Stay tuned as Snkrbst will be first to cover the comeback in 2014.
Travis “Trav” Edwards