How Nike Changed Sneaker Releases

Nike has changed the sneaker release procedure forever. From campouts to lottery tickets to people losing their lives over sneakers. Nike finally came up with a solution to put an end to the sneaker head madness. When a popular sneaker is released the hype is insane. In this era the sneaker world is becoming very popular but also can be dangerous because of the limited releases.

When you think about it, Nike was losing a ton of money just because sneakers were limited upon release dates. Vendors and sellers would get their hands on the sneakers and resell them for almost two times of their worth.

Since the bots were taking over Nike now have a system to make sure you are human before you check out your cart online. Their surprise checkout verification hit users attempting to purchase either the Air Jordan 3 “Infrared 23″ or the Nike Kobe 9 Elite “Perspective” with a set of photos to connect words to or a math equation to prove that they were indeed human. Nike is putting an end to the midnight releases and introduces the massive restocks that’s going to happen. The abolishing of midnight releases was mostly a safety issue, with early morning releases being easier on managers at Nike and the various big-box retailers. Sneakers are now available at 8AM EST rather than midnight.

Comment below and tell us at @Snkrtbst how you feel about Nike release changes

Written By:

Niiya Ruth


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