In the day of hypebeast and style zombies we sometimes forget about the good things in sneaker culture and that the same companies that have the youth today pushing legal limits in order to obtain also align themselves with programs that have a feel good nature and from the outside seem to be for all the right reasons. The Doernbecher project is for a great cause and the proceeds help the young children but my only beef is that the product associated is of a limited run thus making the money generated as limited as the product. This program should be a vertical program that doesn’t have a limit to keep a steady cash flow for this great cause. They also need to do more to educate consumers on product as this is smartest, dumbest generation to date as they cop pink sneakers in October and go to the edge of earth for a sneaker such as the Doernbacher edition and not even have the knowledge of what this product stand for.
The latest Doernbecher Freestyle Program product is a Jordan Retro V inspired by the life and achievements of Issac Arzate who was a was a talented young athlete who pitched a no-hitter in baseball and lead his team to an undefeated season in basketball. In January 2012 Isaac suffered a cardiac arrest at basketball practice and was sent from Salem to OHSU Doernbecher Children’s Hospital, where doctors discovered a previously undetected abnormality that is one of the most common causes for heart attacks in young people.
After recovering from open-heart surgery, Isaac was invited by OHSU Doernbecher to be part of the 2012 Freestyle program. During his rehabilitation from surgery, he began sketching designs for an Air Jordan V Retro, highlighting his interests and experiences. He also became well enough to don his jersey and watch his basketball team from the bleachers, occasionally getting to shoot around during breaks in the game. Then in April 2012, 12-year-old Isaac tragically suffered a second heart attack, and did not survive.
The shoe created in Issac’s memory is like a portrait of his life and the things he loved most of all.
- Isaac’s jersey numbers, 9 for baseball on the upper of the left shoe and 31 for basketball on the right.
- The inside of the tongue features Isaac’s initials, and the dates of his birth and passing.
- Several parts of the shoe glow in the dark, including the eyelets, lace toggle, outsole, Nike Air unit and quarter panels.
- The upper features the words of a poem in black light ink that Isaac wrote just a day before he passed away. Some of the words include: “My team. My family. We are brothers forever. No matter what.”
- Each pair includes a flashlight to complete the glow-in-the-dark effect, inspired by Isaac’s love of video games.
Nike and OHSU Doernbecher will unveil the 2013 10th anniversary collection of Doernbecher Freestyle Saturday, Sept. 28.