JAY-Z confirmed that the mysterious 4:44 project he’s been teasing in advertisements is his new album, and fans finally got to hear the first bit of new music from the Brooklyn rapper’s upcoming project. He previously dropped a trailer for the album, but the latest cut also features lyrics from an unreleased song titled “Adnis.” The trailer confirms the album’s release date of June 30:

4:44 will be available exclusively on TIDAL in a joint-promotion with Sprint; the telecommunications company’s CEO Marcelo Claure recently announced that every customer is set to receive a 6-month trial of TIDAL for free. The partnership is set to support the 1Million Project, which aims to connect low-income high school students to the internet.

Although JAY-Z has opted to style his name as “Jay Z” in recent years, his new music brings back the hyphen and the caps lock (the much-maligned umlaut is still nowhere to be found, though). A rep for TIDAL confirmed to Genius that Jay will be formatting his name as JAY-Z moving forward.

On the track snippet, Jay wishes he could still communicate with his dad:

“Letter to my dad that I never wrote
Speeches I prepared that I never spoke
Words on the paper that I never read
Proses never penned they stayed in my head.”

The song’s title comes from the name of Jay’s late father, Adnis Reeves. The lyrics tell a story of him missing his dad and never getting to share certain thoughts and feelings with him. Jay has rapped about his father in the past, most notably on 2000’s “Where Have You Been”:

“And smoke Newports just like you
But you left me, now I’m goin to court just like you
I would say “My daddy loves me and he’ll never go away”
Bullshit, do you even remember December’s my birthday?”

He has also alluded to their strained relationship on the songs “Jay Z Blue” and “Meet The Parents.” Jay’s father left their family when the rapper was just 11 years old, and he passed away soon after they reconciled. “To have that connection and then have it ripped away was, like, the worst,” he told GQ in 2011. “My dad was such a good dad that when he left, he left a huge scar. He was my superhero.”

4:44 ads first appeared in New York City—as well as on several prominent music websites—before evolving into a trailer for a film starring Lupita Nyong’o, Danny Glover, and Mahershala Ali. Soon after, ads appeared in Los Angeles complete with JAY-Z’s name and a June 30, 2017 date. It wasn’t initially clear what the project was, but TIDAL’s latest announcement clarifies that it’s his new album. 4:44 will be his first album since Magna Carta Holy Grail in 2013.

By Robby Seabrook III | Source: genius.com 

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