New Music Alert: Keith Ape – 잊지마 (It G Ma) ft. JayAllday, Loota, Okasian, Kohh


Well, sort of. A bunch of US-based rap blogs jumped on this pretty quickly and called this track the “Korean ‘U Guessed It.’” That’s partially accurate given the sound (I’ll get into that in a moment), but calling this song “Korean” doesn’t make much sense since this track has five rappers: Keith Ape, JayAllday, Loota, Okasian, and Kohh. Only the first, second and fourth are Korean—Loota and Kohh are Japanese.

Keith Ape might be getting most of the credit for this track but I talked to JayAllDay, who is the mastermind behind the international collaboration. Jay wandered around a lot as a kid – he was born in Seoul, but he lived in Boston and Philadelphia for six years and Tokyo for four. He got into the rap scene in Tokyo and he started popping up on Japanese mixtapes before he eventually returned to Korea. So when Keith Ape sent him the beat last month, Jay decided he’d call up some old friends and see if they wanted to jump on it as well.

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By Tasha Sharell 

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