New Music Alert: Kendrick Lamar’s “The Blacker the Berry”

Kendrick Lamar’s latest single “The Blacker The Berry” explains one thing: “Black Exploitation.” Due to recent and unfortunate events, (i.e. Michael Brown, Eric Garner, Trayvon Martin) the music industry has now taken a bold stance in vocalizing its opinions on racism, police brutality, and white appropriation of black culture. In recent past, social media has helped in spreading the word by working as a platform for activism – and what better way to keep informing on a larger scale than through music. I can’t tell you what a great relief it has been to finally hear of an artist brave enough to express the frustration on black identity via mainstream. Lamar’s song transports us to hip-hop’s early stages where social issues were expressed through music, regardless of race. Its cultural impact created change as its message reached the masses. Optimistically speaking, 2015 could be the year of the comeback in political consciousness and meaningful lyrics.

By Tasha Sharell

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