The famous Puma brand is set to launch their latest endeavor with Jay-Z’s former protégé, visual artist Naturel. Naturel has had a bevy of collaborations with heavyweight contenders in the fashion industry – and this latest project (of which he’s announced via his Instagram) will definitely be one for the books. His impending collection with Puma is set to release tomorrow, July 20th. To inquire more about Naturel’s artistry and to peep some behind-the-scenes moments, check out this on-camera interview below that he shot late last year for Hypebeast. Also, to stay in the loop for developing stories (such as this one here) feel free to follow Snkrbst via our official Instgram account by clicking here. Keep it locked here on Snkrbst.com for all the latest and greatest – and don’t forget to #ThinkLikeUs.