PUMA’S NEW CREATIVE DIRECTOR: RIHANNA

Recent rumors of an impeding collection between Grammy-award winner Rihanna and sportswear company Puma have finally been confirmed. The CFDA’s fashion icon was recently appointed creative director to the Puma brand. As part of their multi-year partnership, the company states that “Rihanna will work with Puma to design and customize classic Puma styles; as well as create new styles to add to the Puma product portfolio.” Rihanna’s portfolio will include apparel as well as footwear. Riri will also act as the company’s global brand ambassador – joining supreme athletes such as Usain Bolt and Mario Balotelli. She will also star in Puma’s ad campaign for fall 2015.

Now, if you’ve recently scrolled through Rihanna’s IG page, you would’ve seen her sporting a pair of white leather Puma sneakers with  a black creeper-like sole. Caption on photo read, #Puma – perhaps our first look to this collaboration? we’ll just have to wait and see. Till then, stay tuned to Snkrbst.com for more info and updates.

By Josephine “Joeyy” Mathieu
Twitter:@__Joeyy
Instagram:@Joeyy_

 

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Kix Staff

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