Who doesn’t remember the famous rap lyric “Coogi down to the socks” made popular by the talented Mr. Christopher Wallace aka The Notorious B.I.G.? Wanting to bring back that sentiment of yesteryear, fashion designer Ronnie Fieg and his team at KITH has reintroduced the Coogi brand. Coogi is mostly recognized for being an Australian brand made popular in the 1980s worn by Hollywood’s elitist – but it really didn’t become an urban sensation until the early 1990s when worn by hip-hop’s legendary hitmaker, Biggie.
The brand will still uphold its signature print, but this new breed of designers has truly given the brand new life. The exclusive Coogi collection will now feature vibrant rainbow colored knits for both sweaters and hoodies. Other key pieces features a stylized all-black jacket with leather trims; and a camouflage print shawl-neck with matching joggers. The relaunch of Coogi is now available for purchase at KITHNYC.com, and at KITH retailers. Above, for your visual pleasure, take a gander at the new Coogi brand. And below, don’t forget to let us know here at Snkrbst.com if you’ll be indulging in this here comeback.
By Josephine “Joeyy” Mathieu