Bait has announced a major collaboration with the reemerging Etonic brand. Named the “Horizon Pack”, this collection includes two iterations of the Etonic’s iconic Trans Am silhouette. Meant to mirror the color palette of sunrise and sunset, the “Sunrise” pair has navy, grey and orange pigskin suede uppers, along with gold foil detailing and mesh panels. Conversely,… continue reading →


What has been the biggest highlight of 2015 thus far, you ask? Well, we here at would have to say being in attendance at the biggest trade show of the year. The Agenda Trade Show is recognizable for being one of, if not the biggest street-wear expos in the entire nation. Since its initial debut… continue reading →

Re-release of The Etonic Trans Am “Luxe”

This November will see the rerelease of Etonic Trans AM “Luxe” Trainer. A modern interpretation of this classic sneaker inspired by heavier full-grain leathers and heavy gauge canvas used for military luggage and portage equipment. Great care and material selection were taken into account for this reintroduction such as, full grain/fully tanned, tumbled leather overlays,  1000 denier/ water resistant/… continue reading →

Coming Soon: Coogi X Etonic Collaboration

As heard through the grapevine, Etonic is now coming out with a sneaker that puts any knitted model to shame. Coogi and Etonic have recently collaborated to bring back luxury in style and practicality. The legendary Coogi knit pattern now adorns the iconic Trans Am Trainer; and will be offering a variety of high quality multicolored woven knit…. continue reading →

Etonic Footwear Unveils Collaboration with Barneys New York

New York, NY (October 27, 2014) Legendary athletic footwear brand Etonic, announces its exclusive footwear collaboration with luxury specialty retailer Barneys New York. The two companies have collaborated to re-create Etonic’s retro “Stable Base” tech running style, due to release November 1st. The collaboration represents a seamless blend of functionality with Etonic’s heritage style. Founded… continue reading →