The Unexpected Connection Between the Military and New Balance

New Balance‘s facility in Norridgewock, Maine is situated in a sleepy town that is still covered in snow while most other parts of the country are beginning to come out of the icy thaw of winter. Without the brand’s commitment to domestic manufacturing at its five New England factories, most of the 4,000 residents would… continue reading →


In a statement issued tonight, New Balance PR took a pro-Trump stance regarding the results of the presidential election, specifically as it pertains to his position on the Trans-Pacific Partnership. While the company didn’t offer a more extensive endorsement of the President-elect, some customers are ready to cut all ties with the brand and are… continue reading →

New Balance “Luau”

New Balance unveils its latest 574 runner named “Luau.” The “Luau” color-way comes in a navy and sky gray. It also offers a tropical aesthetic with its almost sunset color scheme adorning both the inside and outside of the shoe. To contrast, the midsole comes in a stark white – making this shoe stand out… continue reading →

New Balance “Wheat ML574”

New Balance is gearing up to release their spring/summer release: The “Wheat ML574.” Leaked photos reveal a plush yellow and blue color-way. Inside we see a tropical print reminding us that we’re only a few weeks away from our beloved warm weather – a wintery *sigh* till then. Pre-orders are now available via Japanese boutique… continue reading →

Concepts X New Balance “Luxury Goods”

Latest collaboration between Concepts and New Balance is the The “Luxury Goods” 997. This latest model comes in a heavy suede and leather accents. A radiant orange adorns the entire shoe; and its luxurious cushioning makes for a comfort fit. Cop the Concepts x New Balance 997 “Luxury Goods” on February 7, 2015 on Concepts’… continue reading →