NYFW: Rihanna turns Fenty x Puma runway into BMX show for Spring 2018 collection

Rihanna’s Fenty x Puma Spring 2018 show was one of the more amazing — and dangerous — shows of New York Fashion Week. Millennial pink mountains, death-defying BMX riders and Kaia Gerber were just some of the highlights of the New York Fashion Week show held at Manhattan’s Park Avenue Armory on Sunday night. The show… continue reading →

NEW SNEAKER RELEASE: PUMA X NATUREL 7.20

The famous Puma brand is set to launch their latest endeavor with Jay-Z’s former protégé, visual artist Naturel. Naturel has had a bevy of collaborations with heavyweight contenders in the fashion industry – and this latest project (of which he’s announced via his Instagram) will definitely be one for the books. His impending collection with Puma is set… continue reading →

BREAKING NEWS: SIGN UP RAFFLE FOR A CHANCE TO WIN YOUR FIRST PAIR OF COOGI X PUMA CLYDE SNEAKERS

With the year’s most anticipated silhouette, (set to release on March 9th) here’s YOUR chance to win the very first COOGI X PUMA CLYDE pair from the fabulous new line. By signing up with Coogi’s raffle, your name will be in the drawing to purchase the very first pair. To sign up, click here. Good luck everyone… continue reading →

RIHCAP: EVERYTHING YOU NEED TO KNOW ABOUT RIHANNA’S FENTY X PUMA FW17 SHOW

The most recent cover star of our #BreakTheRules issue presented the third installment of her Fenty x Puma line in Paris today at the gorgeous National Library of France. After hyping the collection with several different posts on her Instagram throughout the day, the singer finally presented the collection in front of a packed audience… continue reading →

COOGI X PUMA CLYDE COLLABORATION IS FINALLY HERE

A year in the making and the much anticipated COOGI x Puma Clyde silhouette collaboration (#pumaxcoogi) has now an official release date: March 9th. Sneaker aficionados can appreciate the redesign of the classic Clyde style – where no two shoes amongst the collection will share the same pattern. A perk for those who truly want… continue reading →

PEEP THE NEW FACE OF PUMA 2017

Until a few years ago, athletes were the lone stars of footwear. But times have changed. Sure, any extraordinary basketball or football player will still get their own signature shoe, but the questions are less about which athlete gets the sponsorship, and more about which brand will tap them for it, and how awful the… continue reading →