KD VI : Blue Crab

If the state of Maryland had a mascot, there’s no doubt it would be a blue crab. Honoring his home state and appetite for blue crabs, the inside stories continue for KD and his sixth Nike signature shoe. KD often reminisces about the crab feasts he would attend through childhood, and the KD VI Maryland Blue… continue reading →

Lebron and the Rubber City Poem

Celebrating the Kings 10th year in the NBA, Nike got together with poet Lemon Andersen to create the “Rubber City” poem. As LeBron James celebrates a full decade in the league, Nike Basketball is proud to commemorate the occasion with the poem “Rubber City Soul” by Lemon Andersen. Ten years ago, Andersen wrote “King,” a… continue reading →

Out Of This World: Nike CR7 Mercurial IX

With his amazing speed and superior skills it was thought the Soccer superstar Cristiano Ronaldo was from another planet and to celebrate this statement Nike delivers a boot that takes inspiration from Ronaldo’s elite style of play. “We were watching a game, and after Cristiano scored yet another amazing free-kick the commentator posed the question… continue reading →

So Fly: Nike Drops Flyknit Air Max

The Flyknit is the future of Nike running delivering superior lightweight support and when teamed with the iconic Air Max technology for ultimate cushioning you now have the best of both worlds when it comes to performance and comfort. The aim was to increase flexibility and decrease weight in the outsole giving the athlete a great… continue reading →

New D Rose 4 Colorway Is Here !

Called  “Chicago Southside,” the colorway pays homage to D Roses  Hoopin roots in the city of Chicago, with amplified versions of the traditional colors Derrick wore throughout his rise to stardom at  Simeon High School.   “I never forget where I came from and the path I took to get here,” said Rose. “The first… continue reading →