Menswear company Bodega has been hard at work with their promotional campaign for their upcoming ASICS Gel Lyte V collaboration. In recent past, their use of marketing has always consisted of Instagram giveaways, but for this latest release they’ve pushed their promotion even further by now incorporating a unique sneaker hunt. For this campaign they’ve decided to go with an old school scavenger hunt where sneakerheads can now use their social media platforms to get their hands on a FREE pair of sneakers.
Now, to be in the running (pun intended) for a free pair of “Geocached” Gel Lyte V Runners, you will have to participate in what is known as “geocaching.“ Sidenote: for those who are unaware of what geocaching means, here’s a brief description: it is an outdoor recreational activity in which participants use a Global Positioning System (GPS) receiver, mobile device and/or other navigational techniques to hide and seek containers called “geocaches” or “caches,” anywhere in the world. You will have to rely on your GPS coordinates to find the winning prize. According to their press release, the geocaching scavenger hunt will take place in six different cities worldwide. The prize will include a branded “wet box“ containing a bottle of champagne, collaboration jacket, a mixtape, one hundred dollars, and of course, the anticipated sneakers. Hypebeast will be releasing their GPS coordinates via Instagram, Twitter and Facebook.
Below, take a look at the locations/dates and start your mission NOW!
• New York City: 11/15
• Los Angeles: 11/29
• London: 11/22
• Sydney: 11/26
• Tokyo: 11/29
[info provided via Hypebeast and Complex]
By Josephine “Joeyy” Mathieu